Whatever the wind, the weather, or the wave, we'll be out there. Tell the others.

MOANA MAHI

The sea has been a part of our lives in so many different forms for over 30 years. Its ever changing mood demands respect of the highest order and its elusive inhabitants of many kinds are an addiction so many of us share. Now, more than ever before, we must cherish, respect and nurture this vast expanse of wonder while enjoying all it has to offer. When the rellies turn up and raid your stocks of fish and crayfish with little knowledge of what effort went into getting it, stand there, smile, nod, then hook up and go get some more.

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NGAHERE MAHI

Inspired by local scrub, the deep gullies of Te Urewera and the vast expanse of the North Canterbury hills. Developed over countless hours of chasing dogs and stalking stags through scenery and landscape that swells the heart with humility and pride followed by sheer grit, sweat and bloody-minded determination. The unimaginable highs and heart wrenching lows of hunting keep us coming back for more and inspired us to share a dream with you.

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MAHI ATU translates to 'get out there and do it' - and that's what we do. On land and sea, we fish, hunt, dive and gather across the motu.

Wear it with pride.